How to Manage Your Sales Team More Effectively with Unified Communications

Sales managers must ensure their teams meet quotas and adapt quickly when areas of the sales process begin to struggle. Unfortunately, those relying on outdated legacy technology face significant challenges. Not only do they struggle to communicate essential messages to staff, but they also fail to track areas for improvement effectively. The result is a domino effect that can negatively impact the business as a whole.

Unified communications (UC) offer a solution to these challenges. They enable teams to communicate seamlessly and provide powerful digital tools to track sales performance and KPIs.

But what exactly is unified communications, and why is it an essential technology for sales managers in today’s digital age? At Elite Group, we specialise in cloud and business communications, helping enterprises thrive with unified communication systems.

Keep reading to learn more, or get in touch with an Elite Group specialist today to discuss our cloud communications services.

What is Unified Communications?

Unified communications platforms combine multiple essential communication tools into one easy-to-use application. These tools are accessible on various devices, including mobile phones, laptops, tablets, and desktops.

These tools include:

• Email
• Instant messaging
• Voice chat
• Video conferencing
• File sharing
• Digital collaborative spaces

Since UC systems are cloud-based, they can be accessed by anyone with proper authorisation, a digital device, and a stable internet connection. This makes them ideal for remote and hybrid work setups.

According to Elite Group research, the primary reason companies adopt UC solutions is cost savings. By housing all necessary communication tools within a single platform, businesses eliminate the need for multiple subscriptions, significantly reducing overhead costs.

How Unified Communications Can Benefit Sales Teams

Thanks to its versatility, unified communications can transform sales teams by enhancing both customer engagement and internal collaboration. By promoting productivity and streamlining processes, UC systems outperform traditional legacy technology, making them a game-changer for sales-driven organisations.When Unified Communications as a Service (UCaaS) is adopted, a third-party provider manages the platform, freeing sales managers from handling technical complexities.

According to data from Statista, over a quarter of UK employees now work in hybrid setups, splitting their time between the office and home. Traditionally, remote sales staff were limited compared to their office-based colleagues, who had access to essential tools and data stored on-site.

Unified communications eliminate this disparity. With UC and VOIP (Voice Over Internet Protocol) technology, remote and hybrid sales teams can communicate effectively with customers and colleagues from anywhere with an internet connection.

Key benefits include:

• Immediate access to administrative tools and data via the cloud.
• Real-time collaboration between team members, regardless of location.
• Seamless communication across different cities, towns, or even countries.

Security

Sales teams handle sensitive customer and company data, making robust cybersecurity essential. A unified communications system addresses this by consolidating communication tools into a single secure platform, reducing the risk of cyberattacks.

Key security features include:

• Encryption: Scrambles data so only authorised recipients can access it.
• Multi-Factor Authentication (MFA): Requires users to verify their identity before logging in.
• Secure conference calls: Protects meetings from being intercepted, unlike legacy phone lines.

These security measures provide peace of mind to both employees and customers, fostering long-term trust and positive relationships.

On-the-Go Reporting

Field-based sales teams need constant access to customer information and collaborative tools. Traditional methods, such as phone calls or physical documents, limit their capabilities and hinder productivity.

UC systems solve this by offering real-time data access through CRM (Customer Relationship Management) tools. Sales reps can:

• Access up-to-date customer and product information instantly.
• Provide better service by leveraging relevant data during customer interactions.
• Update colleagues on sales progress, ensuring seamless collaboration.

Call Reporting and Recording

One standout feature of UC’s cloud-based nature is the ability to record and store calls for future reference. Traditionally, phone call information relied solely on the memory of the participants. With UC, calls are recorded and saved to cloud storage, allowing:

• Easy reference to specific details discussed with customers.
• Improved sales training by analysing recorded calls.
• Quick identification of performance gaps or strengths among sales staff.

Employee Recognition and Motivation

UC systems provide tools for tracking and rewarding sales performance. Sales managers can use integrated analytics to identify high-performing team members and recognise their efforts. This recognition could take the form of:

• Promotions
• Pay bonuses
• Public congratulations

Acknowledging achievements not only boosts morale but also motivates other team members to improve their performance in hopes of similar rewards.

Cross-Department Communication

Even within the same organisation, different departments often struggle to collaborate effectively. A unified communications platform bridges this gap by enabling seamless communication across teams.

For instance, sales teams can reach out to product development departments to access detailed product information. Collaborative tools within UC systems make sharing ideas and solving problems across departments easier, encouraging teamwork and innovation.

Choose Elite Group to Enhance Your Sales Communication

If unified communications sounds like the solution you need to elevate your sales team’s performance, Elite Group is here to help.

Whether you’re a medium-sized business exploring cloud services or a well-established enterprise seeking to optimise communication, you’re in safe hands with us.

With years of experience helping businesses improve communication and productivity, we’ll ensure a seamless onboarding process

Ready to transform your sales communications? Contact Elite Group today to discover how unified communications can boost your team’s performance.