How Unified Communications Improves Client Engagement in Real Estate

Updated: January 27th, 2025

With the housing market currently on the rise in the UK, real estate professionals are eager to capitalise on the boom in property prices and fees. But with buying or selling a house often being one of life’s most important (and stressful) decisions, real estate businesses need to provide exceptional service and seamless communication to turn prospective buyers into committed clients.

It sounds simple enough, right? However, many businesses are still relying on outdated technology and legacy systems, leading to frustrating delays in communication and a service that falls short of expectations.

Here’s where unified communications (UC) systems come in. By bringing all communication tools under one roof, UC solutions can streamline communication, reduce missed messages, and ultimately enhance the client experience.

Far more than just a business phone system, a UC platform integrates several communication channels for seamless interaction across multiple devices. These include:

  • Voice chat
  • Call forwarding
  • Unified messaging
  • Video conferencing
  • File transfers
  • Collaborative platforms

At Elite Group, we specialise in providing unified communications solutions to businesses, including real estate agencies. Speak with one of our experts today to learn more, or continue reading to discover how UC can transform the way your real estate business operates.

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How Unified Communications Help A Real Estate Business Communicate Effectively

Remote and Hybrid Working Capabilities

Real estate agents are often on the move, covering hundreds of properties across different locations. They’re tasked with gathering essential data, from photos to detailed property deeds. 

Traditionally, agents would have to return to the office to organise and store this information, causing delays and increasing the risk of losing important details along the way.

Unified communications systems solve this problem by storing documents and data in the cloud, allowing agents to upload critical property information instantly – whether they’re connected to Wi-Fi or mobile data. Not only does this make information instantly accessible to anyone in the agency, but it also ensures that staff can work from anywhere, boosting productivity while improving service delivery to clients.

For example, agents working remotely can access the same tools, resources, and information as their office-based colleagues, making communication faster and more efficient for clients.

Unified Communications vs Legacy Systems - Elite Group

Data Security

Real estate agencies handle sensitive client data, including financial information, and must comply with strict data protection regulations. With the rise in cyber threats, safeguarding this data is more important than ever. Did you know that over 80% of data breaches are caused by human error?

UC systems help reduce the risk of data breaches in a few key ways. First, they make it easier to spot potential phishing attempts by ensuring that users within the system are easily identifiable. This helps staff recognize when something looks suspicious—such as a fraudulent request for login information.

Moreover, UC platforms come with built-in security features like encryption and multi-factor authentication, making it harder for cybercriminals to access sensitive data. They also provide tools to ensure that your real estate business stays compliant with data protection regulations, keeping your client information secure and your operations ethical.

Cost Savings

With many real estate agencies already feeling the pressure to reduce costs, communication tools are often an overlooked area of spending. A UC system can offer significant savings by consolidating multiple communication tools into one platform.

According to Elite Group data:

  • 25% of large companies use 3 separate communications tools in their day-to-day
  • 7% of these large companies are using 6 or more

Each of these tools often comes with its own subscription fees. By moving to a UC system, real estate agencies can eliminate the need for multiple subscriptions, saving both money and administrative time.

Plus, streamlining communication tools means fewer payments to manage each month, making it easier for finance managers to track spending.

Not only that, but reducing the number of payments leaving the business account each month also simplifies the work of finance managers trying to track spending.

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Improved Collaboration

Whether it’s office-based colleagues, those working among properties, or a combination of the two, maintaining effective communication and collaboration can be difficult for real estate staff.

Collaboration is key in real estate, where teams need to share property details, client information, and legal documents quickly and efficiently. Traditional phone calls or group chats can make this difficult, especially when dealing with large files or intricate details.

Unified communications platforms, however, offer collaborative digital spaces where teams can share documents in real-time. This keeps everyone in the loop, no matter where they are.

For example, if a property deal is moving forward, all involved parties, whether in the office or in the field, can instantly access the latest information, reducing the chances of miscommunication and ensuring faster, more efficient results for clients.

Choose Elite Group to Onboard Unified Communications in Your Real Estate Agency

If you’re seeking a cost-effective, efficient and reliable platform to boost client engagement and raise the communication capabilities within your real estate agency, speak to Elite Group.

With decades of combined experience in business technology and communications, we’re the ideal partner to help you onboard a unified communications system. Our team will guide you through the process, ensuring a seamless integration with your existing systems or a smooth replacement if needed. You’ll also receive a dedicated account manager who will be your first point of contact throughout the onboarding process and beyond.

To find out more about unified communication systems for real estate, speak with a member of the Elite team today.