Streamline Your Workflow: How Unified Communications Drives Efficiency in Advertising Agencies

Advertising agencies play a vital role in helping businesses boost their visibility and achieve success. But with the pressure to deliver results comes the challenge of maintaining seamless communication.

The key to achieving this is simple: streamlined, effective communication. Unfortunately, outdated legacy technology and inefficient processes often create barriers, resulting in frustration and missed opportunities.

Unified communications (UC) offers a solution by consolidating communication tools into a single, easy-to-use platform that drives both efficiency and security.

UC combines all major communication methods, including:

• Voice chat
• Instant messaging,
• E-Mail
• Video conferencing,
• File transfers,
• Collaboration tools
• and more, into a simple, easy-to-use application.

But how exactly can UC benefit advertising agencies? And what tangible results can agencies expect?

At Elite Group, we specialise in helping businesses adopt unified communications solutions. With our expertise in UC, we help advertising agencies enhance their internal processes, improve client satisfaction, and secure data. Read on to learn more.

How UC Improves Communication and Business Continuity for Advertising Agencies

Data Security

In 2023, over half of UK businesses experienced a cyber breach or attack, according to the government’s 2024 Cyber Security Breaches Survey. For advertising agencies, this means safeguarding sensitive client data, such as financial records and ad copy, is paramount. With constant cross-department communication, agencies often rely on multiple communication tools, which can increase the risk of a security breach.

The more tools you use, the more opportunities there are for vulnerabilities. Phishing attacks, where criminals impersonate colleagues to steal sensitive information, are easier to execute when employees are juggling several communication platforms.

Unified communications reduce this risk by consolidating all communication methods into one secure platform. This not only streamlines operations but also reduces exposure to cyber threats. UC platforms come with advanced security features like encryption and multi-factor authentication, ensuring your agency’s data remains secure at all times.

Communication Across Departments/Offices/Locations

Effective collaboration is the backbone of any successful advertising campaign. Yet, a lack of integration across communication tools often leads to missed messages and project delays. 

According to Elite Group research, 37% of IT professionals at large companies say their organisations are “not very collaborative,” highlighting the need for an effective communications system.

For advertising agencies, the challenge is even greater. With teams spread across different locations, departments, and even time zones, maintaining a consistent flow of communication can be difficult.

However, UC platforms offer a company-wide communication system, eliminating silos and making it easier for staff to collaborate, regardless of their location.

Whether it’s sharing files, brainstorming ideas, or tracking project progress, UC provides real-time visibility of tasks, ensuring deadlines are met. Plus, with the flexibility to work remotely or in a hybrid setup, UC supports a wider talent pool, enhancing your agency’s recruitment efforts.

Cost Savings

One of the areas where many ad agencies can scale back on spending is by reducing the amount of separate communication tools they use.

According to the same Elite Group research referenced earlier, 7% of large organisations are reliant on 6 or more separate communications tools in their day-to-day. This is wholly unnecessary when unified communications systems are a viable option.

UC eliminates the need for multiple subscriptions, consolidating all communication costs into one predictable monthly payment. This not only helps reduce costs but also simplifies budget management, making it easier to track spending across your agency.

Our research shows that 42% of employees cite cost savings as the top reason businesses should invest in UC, making it an essential tool for agencies looking to reduce overhead without sacrificing quality or productivity.

Improved Productivity

In fast-paced advertising environments, time is money. Unfortunately, inefficiencies caused by poor communication processes can cost agencies valuable hours.

According to Harvard Business Review, employees at Fortune 500 companies toggle between applications up to 1,200 times per day, losing up to four hours each week in the process.

By consolidating all communications into a single UC platform, agencies can eliminate time wasted switching between tools. This boosts productivity and allows staff to focus on what truly matters – delivering high-quality work on time.

Even if your agency already uses tools like Microsoft Teams, a UC platform can still integrate with your existing systems, streamlining your workflow without disrupting your current operations.

In the near future, switching to UC will be crucial for staying connected. In 2027, British Telecom will shut down copper phone lines, making digital communication tools like UC the go-to solution for maintaining business continuity.

Interested in Onboarding Unified Communications Technology in Your Advertising Agency? Speak to Elite Group

If you’re ready to streamline your agency’s communications, enhance collaboration, and improve security, Elite Group is here to help. We have decades of experience delivering the latest business technology solutions, including UC platforms tailored to the advertising sector.

When you work with Elite Group, you’ll be assigned a dedicated account manager to guide you through the onboarding process and ensure you get the most value from your UC system. 

Speak with an Elite Group expert today to learn more about how UC can transform your advertising agency.