UCaaS in Marketing

Marketing companies are key drivers of business growth, helping brands reach wider audiences, raise their profiles, and ultimately increase profits. But in today’s fast-paced world, success also hinges on using the latest communication tools to stay ahead.

Unfortunately, many marketing companies are still held back by outdated technology that slows them down. Are you one of them? 

Keep reading to learn how a move to Unified Communications (UC) and UCaaS can improve both internal and external communication, productivity, and collaboration.

What is Unified Communications as a Service (UCaaS)?

Unified Communications (UC) is a cloud-based platform that consolidates all the communication tools a business needs into a single, easy-to-use app. It replaces outdated phone systems and desk phones with a flexible system that works across various devices. These tools include:

• Voice chat
• Text
• Email
• Instant messaging
• Video conferencing
• File transfers
• Collaborative platforms

UCaaS stands for ‘Unified Communications as a Service’. Essentially, it is the same technology as a unified communications system, the only difference is that it’s managed externally by a third-party provider. 

By handing control over to a third-party expert, marketing companies relieve themselves of the day-to-day pressures of managing such a system, while still reaping the rewards of greater communication and collaboration between teams and departments.

Benefits of UCaaS for Marketing Companies

Streamlined Communication Channels

According to Harvard Business Review, employees toggle between applications around 1200 times per day, which equates to approximately four hours per week.That’s a lot of wasted time!

With UCaaS, all communication tools are housed in a single platform, eliminating the need to jump between apps and devices. This streamlines workflows and boosts productivity by allowing teams to access everything they need with just a few clicks.

Flexibility and Remote Collaboration

In today’s hybrid work environment, marketing teams are often spread across different locations. Whether on separate floors, in different offices, or working remotely, maintaining consistent communication is essential for effective collaboration.

UCaaS helps overcome this challenge by offering a universal digital communications solution. Teams can collaborate and share ideas seamlessly, no matter where they are. Since UCaaS is cloud-based, it’s accessible from any device – laptop, tablet, smartphone – with the proper login credentials.

Because the solution is cloud-based, UCaaS platforms can be accessed by anyone with the relevant login information and a suitable digital device (laptop, tablet, or smartphone) making it a truly flexible option.

This flexibility is especially important post-COVID, as almost 40% of UK workers are now fully remote, and 24% enjoy hybrid work arrangements, according to data featured in Forbes. UCaaS helps keep teams connected, no matter where they are working from.

Enhanced Client Engagement

Fast and efficient communication is crucial in marketing, especially when working with clients. However, legacy systems can create bottlenecks, making it difficult to stay in touch with clients quickly and concisely.

With UCaaS, marketing agencies can communicate with clients using the tools they prefer (email, chat, video, etc) all from one platform. By integrating important client data into the system, employees can securely share files and campaign details directly with clients, improving efficiency and reducing security risks.

This is particularly helpful when managing campaigns with sensitive information—clients can access important updates without worrying about the security of multiple third-party apps.

How UCaaS Enhances Service Delivery in Marketing

Faster Response Times

In today’s world, people expect quick responses. When a client reaches out, they want a fast, accurate reply, especially when it comes to marketing campaigns that require real-time adjustments.

UCaaS enhances service delivery, by bringing together all communication channels in one place, making it easier to respond promptly to clients. Live chat and instant messaging features allow for near-instant communication, so clients never feel left waiting.

Plus, because all documents and client files are stored securely in the cloud, there’s no risk of losing important information during back-and-forth exchanges.

Unified Data and Analytics

UCaaS doesn’t just consolidate communication tools; it can also be integrated with your CRM and analytics platforms. This creates a centralised hub where campaign performance, client interactions, and other data can be viewed instantly.

This unified system reduces the time spent jumping between applications, ensuring that marketing teams have all the information they need at their fingertips. It also provides a better understanding of client needs and preferences, allowing for more targeted campaigns.

The Future of UCaaS in Marketing

Scalability and Growth Potential

As your marketing company grows, so do your communication needs. With legacy systems, adding new team members requires costly infrastructure changes. But with UCaaS, scaling your communications is simple – you can just create a new user account, install the app on the new employee’s device, and they’re ready to go.

Additionally, UCaaS platforms are highly customisable, allowing you to easily add new features as your business evolves.

Security and Compliance

Marketing agencies handle sensitive information, whether it’s client data, campaigns, or financial details, making data protection a top priority.

UCaaS platforms come with built-in security protocols. These include, but aren’t limited to:

• Encryption: Data is scrambled to ensure only the intended recipient can access it.
• Multi-Factor Authentication (MFA): Adding an extra layer of protection by requiring a second confirmation for login.
• Role-Specific Access: Access to data can be restricted based on job roles, ensuring that employees only see what they need.

With these advanced security features, marketing agencies can safeguard sensitive data and ensure that projects remain protected until the right time.

Ready to Upgrade Your Marketing Company’s Communication with UCaaS?

If you’re ready to see how UCaaS can streamline your marketing agency’s operations and improve your client relationships, Elite Group is here to help.

Our experts are ready to guide you through the transition to UCaaS, providing personalized support every step of the way. From onboarding to ongoing support, we ensure that your new system meets your company’s unique needs, no matter the size of your team.

Get in touch today to learn more about how UCaaS can take your marketing company’s communications to the next level.