The Importance of Mass Notification Systems for Venues

In today’s fast-paced environment, businesses and hospitality venues need to ensure both the safety and comfort of their guests and employees. Whether you’re hosting a corporate event, a concert, a football match, or managing a busy hotel, emergencies can arise at any time, but so can opportunities to improve customer experience and business operations.

A mass notification system can not only be an effective solution for everyday business communication, it can be a critical tool for responding to emergencies. From redirecting guests to less crowded areas in a venue to communicating important event updates, or critical emergency alerts, this system can improve both safety and customer satisfaction.

At Elite Group, we’re proud of our platinum partnership with Mitel and its solutions, including an industry-leading emergency mass notification system. Find out more about our partnership and what it means for you, or read on to continue to learn about mass notification systems.

What is a Mass Notification System?

A mass notification system does exactly what its name suggests – it notifies a large group of people with a specified message. These systems enable businesses to quickly communicate with specific groups or locations, whether it’s for event updates, promotions, operational changes, or important and emergency announcements. Mass notification systems are a powerful tool for businesses to stay connected with employees, guests, or customers and ensure smooth operations.

It sounds simple, but the versatility and variety in how these notifications are delivered is what makes them such a valuable tool. Notifications can be delivered via:

• Push notifications on devices
• SMS messages
• Instant messages
• Emails
• Voice calls, and more.

This multi-channel approach accelerates communication, ensuring that everyone receives important information in the most suitable format for them or the situation.

For example, if an event schedule changes or a promotion is launched, mass notification systems can send updates to all attendees or customers, ensuring they are informed in real-time, no matter their location.

Additionally, these systems work regardless of location. In large venues or offices where connectivity can be inconsistent, notifications can be delivered through an internet connection or a general mobile phone signal. They can also be relayed directly through public announcement systems for in-person communication.

Better still, these systems allow for real-time, direct communication between those receiving notifications and those delivering them, ensuring information flows seamlessly between departments, groups, or locations.

Why is Mass Communication Important?

In any business or venue, effective communication is essential for smooth operations, customer satisfaction, and overall success. Whether it’s sharing updates, managing large-scale events, or coordinating staff, timely and clear communication is key to maintaining order and efficiency. Mass communication systems play a vital role in ensuring that messages are delivered quickly and accurately, especially when large groups are involved. These systems help limit disruptions by:

• Delivering potentially life-saving information to a large number of people quickly
• Tailoring messaging to ensure each individual or group receives the most relevant information
• Allowing the sharing of documents or graphics to aid decision-making
• Choosing the right method of delivery to ensure everyone is alerted

Introducing Martyn’s Law and Its Impact on Venues

Martyn’s Law is a Bill currently being considered by the UK Parliament (at the time of writing). Named in memory of Martyn Hett, who tragically lost his life in the 2017 Manchester Arena Attack, the bill is to strengthen the security of public events and venues, requiring those responsible for publicly accessible venues to take action to reduce the threat to the public from a terrorist attack.

When does Martyn’s Law Come Into Effect?

Martyn’s Law was introduced to Parliament in September 2024, with the first reading in the House of Lords taking place on December 10th, 2024. As of January 2025, the Bill is still under consideration, so it is unclear when the law will come into effect, should it be approved.

However, if the bill is passed, businesses may be required, by law, to implement a mass communication solution.

How Does the Mitel Revolution Mass Notification System Work? 

The Mitel Revolution Mass Notification System is a centralised platform that brings together systems, people, and processes, ensuring the rapid delivery of clear, critical information.

• Easy to install: With a user-friendly interface, the Mitel Revolution system is ideal for both routine communication and emergency alerting.
• Multi-device compatibility: Designed to work seamlessly across virtually any communication device (desktops, laptops, smartphones, and tablets), users are never limited by the type of device they have.
• Customisable notifications: Notifications can be sent to a large user base as standard or quickly customized to meet the needs of specific individuals or groups.
• Real-time visibility: You can schedule notifications in advance and get real-time visibility of all notifications sent and pending.
• Scalability: Mitel Revolution is fully scalable, offering instant accessibility to shifting data and the option to increase or decrease messaging as needed.

Why Partner with Elite Group for Your Mass Notification Needs?

At Elite Group, we specialise in helping organisations maximise their potential through evolving digital technology, boosting productivity, and communication.

Our longstanding partnership with Mitel means we’re ideally positioned to help you implement the Revolution Mass Notification System at your venue with ease, ensuring you benefit from its incredible features as quickly as possible.

With a team holding numerous industry-recognised accreditations, you can trust Elite Group to provide the tools, solutions, and expertise needed to significantly enhance your safety precautions.

To find out more about this critical emergency notification system, speak to an Elite Group specialist today.